From Zero to Unicorn: How Treefera is Using AI to Disrupt the Global Carbon Credit Market
Earlier this month, Treefera completed a $30 million Series B funding round. Many people may still be unclear about what Treefera actually does—but that’s not the most important thing. What matters is that Treefera has already become a benchmark for the successful application of AI in the climate sector.
As an AI-driven carbon credit verification company, what exactly did Treefera do right to reach its current level of success?
1. A Pivotal Decision Three Years Ago
The lack of transparency in the “first mile” of the supply chain has long plagued trust in the carbon credit market. While many in the supply chain industry have noticed this pain point, very few have managed to propose a viable solution.
Treefera’s founders, Jonathan Horn and Caroline Grey, saw this problem with exceptional clarity. On August 1, 2022, they founded Treefera with a clear mission: to provide real-time visualization, risk modeling, and compliance insights for the “first mile” of the supply chain (i.e., the origin of raw materials).
It’s also worth highlighting Treefera’s outstanding founding team.
2. A Cross-Disciplinary Elite Team
Jonathan Horn is a former Managing Director at J.P. Morgan and a theoretical physicist; Caroline Grey is the former Chief Customer Officer at UiPath. Both founders bring extensive experience in financial risk management, AI data analytics, and enterprise software. The team also includes scientists, technical experts, and sustainability specialists, giving Treefera a powerful interdisciplinary edge.
3. Empowered by AI, Unlocking Data Value
In recent years, AI technology has advanced rapidly. The Treefera team seized this opportunity, leveraging deep learning and AI search technologies to greatly enhance the efficiency of Measurement, Reporting, and Verification (MRV) for carbon credits. Their “data fabric” technology integrates complex, multi-source data to generate reliable, plot-level insights, helping companies efficiently manage first-mile supply chain risks and sustainability.
4. Tackling Industry Pain Points
Traditional carbon credit and natural asset management have long suffered from fragmented data, lengthy verification cycles, and low trust. Treefera’s platform not only delivers instant insights on forest health, carbon sequestration, and extreme climate risks, but also offers seamless API integration with enterprise analytics systems, significantly improving project development, compliance, and risk control efficiency.
One of the most notable cases: Treefera helped cut the project cycle for a farm’s methane reduction initiative from two and a half years to just seven weeks—an impressive leap in industry efficiency.
5. Smooth Fundraising and Strong Capital Support
Treefera’s fundraising progress has been remarkable for a company less than three years old. In 2023, it secured $2.2 million in pre-seed funding, followed by a $12 million Series A in 2024, and now a $30 million Series B in June 2025. This rapid fundraising pace shows Treefera’s strong appeal to capital markets.
6. International Expansion and Growing Industry Influence
Positioned as a climate tech company, Treefera serves a wide range of sectors including energy, pharmaceuticals, agriculture, insurance, and forestry. Its partners include Anew Climate, ACCIONA, and Maple Credits. Treefera provides enterprises, governments, and financial institutions with real-time monitoring, risk assessment, and compliance verification for forests, carbon sinks, and other natural assets. Its platform now covers over one trillion trees worldwide, enabling plot-level carbon sequestration monitoring and carbon credit verification. Treefera is not only focused on North America but is also rapidly expanding globally, becoming a key partner for organizations aiming for sustainable supply chains and climate goals.
7. The Possibilities of AI-Driven Growth
Leveraging AI, Treefera integrates satellite imagery, drone data, ground sensors, and regulatory information to build a world-leading environmental data platform. The combination of AI algorithms and a massive tree database enables real-time analysis and insights for carbon credit projects, dramatically shortening verification cycles. This not only earns Treefera recognition from the market and clients but also gives it a unique competitive edge in the industry.
Of course, data quality and accuracy remain the lifeblood of the platform. Treefera’s core advantage lies in integrating multi-source data into a “single source of truth,” continuously enhancing the reliability and decision-making value of its data.
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