On May 5, 2025, Pinterest announced an upgrade to its visual search technology, introducing new AI-powered features. What surprises will Pinterest bring this time?
The newly upgraded tools allow users to narrow down their searches more accurately. Users can select a specific style or pattern within an image to initiate a search, eliminating the need to manually type in descriptive keywords.
With the help of advanced AI, Pinterest can now deeply analyze images and generate relevant keywords. These keywords help uncover user preferences and enable further refined searches.
Pinterest is launching these new features in the women’s fashion category, initially available in the U.S., Canada, and the U.K. Later, it will expand to more categories, such as home decor and food.
From a technical standpoint, Pinterest’s multimodal embedding model integrates image, text, and user behavior data to produce more accurate search results. This model interprets visual features in images and makes more precise recommendations based on user intent.
This type of visual technology dates back to 2015, when Pinterest began collaborating with NVIDIA. Pinterest has been using GPU-accelerated deep learning to power visual search, training models to recognize objects, colors, and patterns in images. The recent upgrade involves significant optimization of these algorithms.
Although TikTok, Instagram, and Google Lens also offer visual search capabilities, Pinterest currently stands out more as an AI-driven image inspiration engine, offering a uniquely compelling experience.
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